The innovative service “Pay by Link,” which will revolutionize the way online payments are mad and stimulate the development of e-commerce, is already available in Macedonia.
The sole processor in the field of card operations, e-commerce and certified card personalization bureau, CaSys, in collaboration with partner banks enables this service, which, in addition to being incredibly secure, aims to simplify the payment processes for small and medium-sized enterprises, merchants who lack the capacity for significant investments in e-commerce platforms, as well as freelancers working in local and global markets where payment by card is limited. By simply generating a payment link and sending it to the customer through various communication channels such as social media, email or SMS, the merchant has the opportunity to transform each of these channels into a payment channel and leverage the potential for sales and payments.
Additionally, this innovative payment method enables buyers to purchase securely in accordance with relevant industry standards and enhances the customer experience.
“The ‘Pay by Link’ service is an important step towards modernizing payment processes in Macedonia, increasing the efficiency and security of payments. This innovative solution will particularly help small and medium-sized enterprises optimize their business processes and improve their financial operations, while additionally stimulating the development of e-commerce, providing merchants with a cost-effective access to an electronic sales channel”, according to CaSys.