Social media platforms are rapidly evolving from spaces for sharing and communication into powerful tools for e-commerce, making social selling one of the leading trends of 2025. This transformation is driven by the increasing use of AI-powered algorithms that enable personalized product recommendations, as well as the integration of in-app payment systems that allow users to make purchases without leaving the platform. This not only enhances convenience for users, but also significantly increases conversion rates—from viewers to buyers—creating new opportunities for brands to strengthen their sales strategies.
Moreover, social media fosters direct interaction with consumers, making it the perfect environment for building trust and loyalty. The use of innovative features such as live product showcases and the influence of content creators creates ideal conditions for direct sales within social platforms. Digital marketing experts predict that social selling will be a defining trend of 2025, as social networks become a crucial part of the commercial landscape—enabling brands to connect with and sell to consumers in more innovative and efficient ways.
Are Payment Services Keeping Up With the Trend?
If you run a small business, paint artwork, make jewelry, design websites, create handmade fashion accessories, or offer intellectual services or various products through your social media platforms — you can now sell and get paid instantly using the revolutionary Pay by Link service, recently made available in our market thanks to local financial infrastructure advancements.
This solution is perfect for freelancers, sole traders and small/micro businesses who want a fast, easy and secure way to accept payments from customers, with just one click, regardless of where the customer is located. No need for complex procedures, investments in e-shops, or physical POS terminals.
How Does Pay by Link Work?
The first step is to request the service from your bank. Then, create your profile on the platform cPay.com.mk to access Pay by Link. From there, you can generate a unique, personalized payment link, enter the payment amount, and send the link to your customer via any communication channel — SMS, Viber, social media, email, WhatsApp, etc.
Once the customer clicks the link, they are redirected to a secure payment page where they simply enter their payment details to complete the transaction. The process is intuitive and quick, making it an ideal solution for freelancers, small businesses, and entrepreneurs looking for hassle-free payment collection.
Guaranteed Payment Security with Pay by Link
In today’s digital world, where online transactions are growing rapidly, payment security is more important than ever. Customers want to feel confident that their personal and financial information is protected against fraud and unauthorized access.
Pay by Link ensures complete transaction security, following the highest global standards for e-commerce, including PCI DSS certification – the top security standard in the payment processing industry – and 3D Secure authentication, which adds an extra layer of verification and peace of mind for every transaction.
Pay by Link is not only a step forward in modernizing payment processes — it’s also a powerful tool for boosting efficiency and trust in digital payments. This innovative solution is designed to simplify and optimize payments for freelancers, micro and small businesses, and independent entrepreneurs who want to stay ahead in the digital economy.